New Survey of 6,700 Faith Driven Consumers finds that the “exclusively gay moment” in Disney’s upcoming BEAUTY AND THE BEAST severely impacts Disney’s standing with this large and economically powerful segment of 41 million moviegoers. 94% of FDCs are now less likely to spend money with Disney as a whole.
(Raleigh, NC, March 14, 2017) Faith Driven Consumer™ (FDC)—representing 41 million Americans who spend $2 trillion annually—has earned wide recognition for its groundbreaking FaithEqualityIndex.com (FEI), which scores more than 500 major brands for compatibility with the FDC community, and also for its Faith-Friendly Film Review entertainment rating system, a key resource for audiences and entertainment industry leaders alike.
Today, the group is announcing research findings on the impact of Disney’s decision to include what the film’s director called an “exclusively gay moment” in BEAUTY AND THE BEAST—opening in theaters nationwide this Friday—on the Faith Driven Consumer market segment.
